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Videos

Your Honor, we have lost our edge

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Catalogue: Congress 2018
Authors: Katia Pallini, Annelies Verhaeghe
September 23, 2018
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Citation

Pallini and Verhaeghe (2018a, September 23). Your Honor, we have lost our edge. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/your-honor-we-have-lost-our-edge


Magazines

Research World (November-December 2010)

In this issue we look at the role of innovation in market research and new ways to explain the consumer story.

Catalogue: Research World 2010
Author: ESOMAR B.V.
December 15, 2010
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Citation

B.V., E. (2010a, December 15). Research World (November-December 2010). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2010-


Magazines

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010
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Citation

, A. (2010a, October 01). Revue Française du Marketing (Octobre 2010). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2010-